New Apple101 Podcast

To listen to the podcast go to http://www.switchpod.com//users/apple101/COMFINALPODCAST.mp3

The New Mac Pro

The new Apple Mac Pro is a great new piece of technology and is revolutionary for macs. It has all the power of the leading pc brands. The following is an overview of the new Mac Pro, for more info go to www.apple.com/ca/macpro/ or click on one of the links below.

The new 8-core standard.

It was once only top-of-the-line processing power. Now it’s at the heart of the new Mac Pro. Learn more

The fastest Mac ever.

Up to 2x faster than the previous Mac Pro, with new Quad-Core Intel Xeon processors up to 3.2GHz. Learn more

Graphics. The next generation.

Introducing all-new, high-end, blow-you-away graphics.
Learn more

Unequaled expansion.

Designed for even higher capacity, more flexibility, and endless possibilities

Iphone over takes Windows Mobile

Researchers estimate that Apple's Iphone has approximately 28% of the US market for smart phones in the 4th quarter of 2007. This mean that Apple has become the 2nd best selling smart phone in America. Moving Microsoft's Windows Mobile down to 3rd place with only 21% of the US. market. In the international scene the Apple's Iphone is about 5th coming in behind Nokia, RIM, HTC, and Motorola. These numbers are really quite impressive because the Iphone only became available to many regions part way through the 4th quarter. With progress like this the Iphone very well could be in the top 3 for the international market next quarter.

Bento Makes Everyday Planning Easy

Apple has decide to make organizing easy by taking their FileMaker Pro. (small business and medium business database design software) and combining the software with the mac's new operating system Leopard. This results in a tool that anyone can use for planning. The new software is called Bento and will have an estimated cost of $50. This database software has the concept to avoid database jargon and to cleverly guide users by using references. With a look and feel close to the iTunes library; Apple hopes that Americans will find this everyday database software essential to their lives.

Reference Article

Nike+ iPod Sport Kit

Apple has teamed up with Nike to create a personal coach via technology. The iPod Sport Kit was created so that you can monitor time, pace, distance and calaries burned while walking or running. Included in the kit is a wireless sensor that can be inserted into your Nike+ shoe and a receiver that connects to your iPod nano. You can also transfer the information from your iPod nano to the computer that can collect the information and can compare it to past performances, set your own goals and challenge runners to a virtual race. The kit including receiver, wireless sensor and printed documentation, costs roughly $39. Nike+ shoes and iPod nano are sold separately.

Since the release of the Iphone and Ipod Touch some complaints have arisen from some consumers. There has been concern about not enough memory. Well it has finally arrived as of February 5, 2008 we have added the following: The iPhone now comes in a new 16GB model for $499, joining the 8GB model for $399. iPod touch now comes in a 32GB model for $499, joining the 16GB model for $399 and the 8GB model for $299. This means twice the music twice the pictures and twice the videos for all, and this is never a bad thing. To order and receive prices please go to www.apple.com

Mac World 2008

This video is from Mac World 2008.

iPod Socks

If theres one thing that our generation knows how to do, its accessorizing. People want to reflect there personality through technology, since it has become a part of our life and our style. Apple has adapted to these needs by including accessories for iPods,such as, protective cases from everyday wear and tear to arm bands that can hold your iPod while you workout.

They also created the iPod Socks to make sure that your iPod is cozy and safe. Best of all the iPod Socks come in 6 different colours (green, purple, grey, blue, orange and pink), to match your mood. The iPod Socks retail for around $39 Canadian.
If you can have socks...why cant your iPod?

Pretty In Pink

Pink is the new color added to apple's 8MB iPod nano line. The iPod color is being released just in time for Valentine's Day where it is expected to tickle the market pink. Apple is sharing the love with an option of a free engraving on the back when order from the Apple.com web store. IPod nanos cost $199 with free shipping when ordered from Apple.com web store. Apple offers shipping within 24hrs which makes the nano a perfect gift when time is running short.

For more information about the iPod nano please visit: http://www.apple.com/ipodnano/

Apple Headquarters

The corporate headquarters of Apple is located in Cupertino California. All major functions are taken care of there, including engineering, marketing, sales, legal, human resources, AppleCare and more. The main campus is comprised of 6 buildings where most of the employees work. Within these buildings are conference rooms, theatres, labs, cafeteria and their own Apple company store.


Apple's other American campus is located in Austin, Texas. It is home to some of Apple'e key divisions such as operations, sales and AppleCare. Apple's Austin campus features a fitness center, several ponds and even a jogging course.


Apple's European operations can be found in Cork, Ireland. This campus hosts divisions such as telesales, finance, operations, maufacturing and European technical support. This campus has two main buildings connected by a reception area. It features a beautiful view of the Irish countryside as well as a well equiped sports gym, cafeteria and indorr soccer.


Apple's Asian campus is found in the Ang Mo Kio neighorhood in Singapore. This campus hosts operations, engineering, sales and marketing. They feature a health club and cafeteria. This building features many other tope technology companies nearby. In addition to Singapore, Apple's other Asian regional offices include, Malaysia, Thailand, India, Hong Kong, Taiwan, Korea and China.

Apple TV

Bringing iTunes to your wide screen television is now possible with the Apple TV box. You can instantly order movies, music, TV shows and podcast on your HD wide screen TV set. You can even access MacWeb galleries, Flickr pictures, and Youtube videos all from the comfort of your living room. Apple TV broadcasts with both Standard Definition Picture and stereo quality sound and in High Definition and with Dolby Digital 5.1 surround sound. All this can be done without you leaving your chair.
Apple TV comes in a 40GB model for $229 or 160GB model for $329.

For a guided tour on the Apple TV click below.

http://www.apple.com/appletv/guidedtour/

"Play more than music. Play a part"

In Sub-Saharan Africa millions of people will suffer the damaging effects of HIV and Aids. Organizations have been set up in order to educate and delay the affects of te virus. Hopefully with these efforts, the future will hold a cure.

Created by Bono and Bobby Shriver, (RED) is an brand designed to raise awareness and money. The contributions will be towards The Global Fund, that will help woman and children affected by HIV/AIDS in Africa. Apple has contributed the proceeds from every iPod shuffle, iPod nano, and iTunes Gift Card (PRODUCT)RED to help with the cause. Roughly $10 from each of these (PRODUCT) RED will help with the fight.

First quarter a Succeses

January 22, 2008 Apple released it first quarter results for the 2008 fiscal year. The Company posted revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share. These results compare to revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share, in the year-ago quarter. Gross margin was 34.7 percent, up from 31.2 percent in the year-ago quarter. International sales accounted for 45 percent of the quarter’s revenue.

This is a boost to the economy as well as a payback for the shareholders who have invested in Apple.

Steve Jobs is quoted in saying "We’re thrilled to report our best quarter ever, with the highest revenue and earnings in Apple’s history." With all the new products Apple has ready for release the following quarter should be just as positive as this one.

Apple stock can be followed by clicking this link: http://finance.google.com/finance?q=NASDAQ:AAPL

"Now There's Even More to Touch"

The iPod Touch has many great features. Not only can you listen to your music and watch movies, you can also check stocks, weather, email, maps, web clips, plus more. All of these are checked with Wi-Fi. It allows you to customize your home screen and take notes. The Touch is available in the 16 GB (3,500 songs), the 8GB (1,750 songs), and the brand new 32GB (7,000 songs) versions. The price starts at $319. This will vary in price depending on the size and features you get.


The things that have improved greatly in the ipod are the battery life and size. The Touch is said to have up to 22 hrs of audio and 5 hrs of video. It is said to have a 3.5-inch widescreen display. This is larger than the new iPod classic but it is still as thin. These are my favorite parts of the iPod Touch. The old iPods have about 8 hrs of audio battery life and they were much larger. For more info click this link http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?nnmm=browse&mco=7B723641&node=home/shop_ipod/family/ipod_touch

iTunes Movie Rentals

A new feature added to the iTunes store is the ability to rent and watch movies. The price depends on the quality and the age of the movie. Standard-definition movie rentals are $2.99 for library titles and $3.99 for new releases. Rent a movie and you have 30 days to start watching it. Hit Play, and you have 24 hours to finish it — or play it as many times as you want. Rentals disappear when they expire, so they won’t take up storage space on your hard drive. You can also transfer these movies to your iPod or iPhone for when you are on the go.

Apple was not the first to use this technology, but they have made it much better than other sites/sources. I was impressed with the quality of both the sound and picture. Also I like how you don't have to get off the couch to return the video. The only thing I disliked was trying to find them. You have to go to the United States iTunes store to find them. On top of that, you have to have a US iTunes account to download them. This technology should be available for Canadian iTunes users in the near future.

This new technology is making it hard for video rental stores to stay competitive. Rightfully so though, because people have been getting ripped off for decades with late fees from places like Blockbuster or Rogers. For more info click this link http://www.apple.com/itunes/store/movies.html

MacBook Air

Apple has recently come out with a new laptop called the MacBook Air. It is currently the world's thinnest notebook. The MacBook air weighs only 3 pounds. It has a 13.3 in widescreen LED backlit display. The laptop has a full feature keyboard with illuminated keys which makes it easy to work in low light conditions. A built in sensor automatically adjusts the brightness of the keys and the display for optimal viewing conditions.

The MacBook Air comes built with a trackpad with multi-touch technology. You can pinch, swipe or rotate your fingers to interact with various programs. You can zoom in or out of pictures, text and images. This method proved successful in the itouch and iphone.

The Air comes built-in with 2GB of RAM and an 80GB hard drive. There is also the option of upgrading to a 64GB solid state drive. This drive provides more durability. The battery life of the Air can reach up to 5 hours long without being recharged. The isight built in camera is also a great feature for chatting anywhere.

The MacBook Air does not have an optical drive because it is built for the wireless world. Nearly anything you would typically use a disc for is available by wireless. For the times when you need a disc to install software, there is a new feature called Remote Disc. It lets you wirelessly borrow the optical drive from another computer in the area. All of your files can also be backed up wirelessly with the help of Time Capsule. Time Capsule is a Wi-Fi based hard drive station that lets you back up your files on Time Machine.


Follow these links to learn more information or to purchase the new MacBook Air.

More information: macbookair/guidedtour

Buy one: 1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?nnmm=browse&node=home/shop_mac/family/macbook_air

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