"Play more than music. Play a part"

In Sub-Saharan Africa millions of people will suffer the damaging effects of HIV and Aids. Organizations have been set up in order to educate and delay the affects of te virus. Hopefully with these efforts, the future will hold a cure.

Created by Bono and Bobby Shriver, (RED) is an brand designed to raise awareness and money. The contributions will be towards The Global Fund, that will help woman and children affected by HIV/AIDS in Africa. Apple has contributed the proceeds from every iPod shuffle, iPod nano, and iTunes Gift Card (PRODUCT)RED to help with the cause. Roughly $10 from each of these (PRODUCT) RED will help with the fight.