iTunes Movie Rentals

A new feature added to the iTunes store is the ability to rent and watch movies. The price depends on the quality and the age of the movie. Standard-definition movie rentals are $2.99 for library titles and $3.99 for new releases. Rent a movie and you have 30 days to start watching it. Hit Play, and you have 24 hours to finish it — or play it as many times as you want. Rentals disappear when they expire, so they won’t take up storage space on your hard drive. You can also transfer these movies to your iPod or iPhone for when you are on the go.

Apple was not the first to use this technology, but they have made it much better than other sites/sources. I was impressed with the quality of both the sound and picture. Also I like how you don't have to get off the couch to return the video. The only thing I disliked was trying to find them. You have to go to the United States iTunes store to find them. On top of that, you have to have a US iTunes account to download them. This technology should be available for Canadian iTunes users in the near future.

This new technology is making it hard for video rental stores to stay competitive. Rightfully so though, because people have been getting ripped off for decades with late fees from places like Blockbuster or Rogers. For more info click this link http://www.apple.com/itunes/store/movies.html